Author name: Janvi Parikh

Experienced Co-Founder and aspiring CFA candidate. Skilled in Microsoft Excel, Financial Modeling, and Portfolio Management. Strong business development professional with a Bachelor of Business Administration - BBA focused in Finance, from Narsee Monjee College of Commerce and Economics.

Ratan Tata

Whenever we talk about wealthy people, the first name that we recall is ‘Ambani’. In this blog, we will be talking about a gem who is the quintessential hero – competent, humble, courteous and patriotic. Known for being the coolest business tycoon of India and he is not only a businessman but also an industrialist, investor, philanthropist. Yes, we are talking about Sir Ratan Tata.

Zilingo

A multi million dollar company started in South- East Asia- Zilingo!

Zilingo is a E-Commerce platform in the fashion industry.

It was started when co-founder Ankiti Bose visited Bangkok with friends and was taken a back when she saw how these small merchants didn’t have a digital platform!

That’s how Zilingo came into existence.

Zilingo is different from other e- commerce sites as the small merchants don’t need to pay any registration or licensing fees.

They only need to pay a 10-20% commission of their selling price.

Zilingo helps these small merchants compete with large conglomerates like H&M and Zara.

Mrs Sudha Murthy: The heart of Infosys

Simplicity is the best jewellery she wears. She is simple yet dynamic. She is revolutionary yet obedient. She is bold yet humble. She is benevolent, intelligent, strong, confident and a true inspiration for millions and trillions. She has always chosen the less travelled path which made all the difference in her life. Any guesses who the ‘SHE’ is? SHE is none other than the heart of Infosys- Mrs. Sudha Murthy. She made her career in a male domain field and shined out. After being so career conscious she had to give up her for some reasons. Let dig in and see what made her pull her back. She is the Chairman of “Infosys Foundation” where she has helped the poorest of the poor. She is a woman with a soft heart and a strong hand.

Franchise Model

What pops into your mind when someone says “Franchise”?
Mc Donalds, Starbucks, Dominoes et cetera.
Everyone has significant knowledge about these franchises. Ergo, in this blog, we will talk about the two unparalleled franchises i.e Walmart and Jawed Habib. We will take a look at why Walmart as a franchise failed in countries like South Korea and Germany. And how Jawed Habib took his business to places by having a clear target market, and not only one but two target markets from the beginning! We will also see what factors are required to be mulled over before expanding your franchise internationally!

Understanding Digital Marketing: AirBnB Way

Having a marketing budget is important for any business, but its equally important to spend it in the right direction and make the most of it. How do you know where to spend it when it comes to digital vs traditional marketing. We see that digital marketing is gradually making headway. In USA money spent on digital marketing is increasing year on year as compared to traditional marketing. One company which nailed it with its digital marketing strategy is Airbnb. Let’s take a gander at how Airbnb was successful in it’s strategy.

Twitter – Common Revenues and Uncommon Business Model

A tweet has the power to make or break reputation!” Twitter as a social media application has been a really powerful tool for people to express their opinions and thoughts in a crisp manner.
But in reality is it actually a social media company or a disguised entity? Find out the complete business model analysis on Twitter, it’s basic target markets, market potential, revenue strategies and a lot more!

Marc Randolph

Do you know, who is the invisible man behind Netflix? Do you know why he departed from the Netflix a year after Netflixs IPO? Okay, a hint: He is the author of a famous book ‘That will never work’ where he talks about the birth of Netflix and the amazing life of an idea. Read the article to find out more about Marc Randolph!

What are Junk Bonds?

Junk is something futile right? Something you want to toss in trash? Well, junk bonds are definitely not useless. The Covid-19 impact on credit markets is yet not as large as 2008 financial crisis. Coronavirus raises the risk of real trouble for the bond market.Bond traders confronted nothing short of chaos at every turn due to this pandemic. Everything was for sale but no one was willing or in many cases, able to buy junk bonds.Let’s understand what junk bonds are and how are they somewhat alike stocks!

Mortgage Backed Securities

Ever heard about the Global Financial Crises of 2008 or the term Sub-prime Lending Crisis?
An asset class that became the root cause of this crisis, Mortgage Backed Securities. What are they? Find out!