We are back with the much-anticipated part 2 of the article on Behavioral Aspects in Decision Making. Today we start afresh with another very important topic that we had left out in the last article — the common traps or fallacies that we must avoid while making informed decisions and how they could affect the outcome of any decisions taken.
usinesses have started to focus on stimulating the subconscious of the consumer’s mind. Once successful, the consumer will be biased to the brand of the business as opposed to any of the market’s players — a significant advantage in the current scenario of cut-throat competition. The study of the behavioural aspects of the consumer is slowly growing in prominence and is turning into one of the most important aspects of strategic decision-making.
The Board of Control for Cricket in India also popularly called as BCCI is a behemoth of a cricketing board when compared to any of the other cricketing boards or for that matter any other sporting control organization in the Country. Wondering how is it that an organization set-up to control and promote sports ended up every politician and former cricketer’s dream job?