Author name: Sadhika Saha

As a student of Business Administration and an enthusiast of Psychology, I observe how these two elements complement each other in shaping the consciousness of the society. My interest therefore lies in analysing consumer behaviour and marketing startegies. I also enjoy writing about the dynamic society and my articles have been published on platforms such as Feminism In India.

Sadhika Saha

Topical Marketing Fails in India

When the intended attempt is to ‘go viral’, topical marketing is the most commonly employed instrument to achieve this end. It is true that the #marketingstrategy has worked well with certain brands. However, is ‘going viral’ the only goal? Or is implementing a positive influence a necessity too?

A Climate of Change: Industry, Environment and Sustainable Development

In this highly competitive market, is Green Startup a realistic business concept?

While climate change is a looming threat to humanity, many industrialists are perceiving it as the opportunity of the century.

Accenture estimates that if circular economy is implemented it can generate a valuation of $4.5 trillion globally.

Consumers are evolving along with changing times.

According to surveys carried out globally, more number of people are inclined to opt for eco-friendly products.

I’m grateful to @TheFinancialPandora for giving me the opportunity to elucidate more on the changing climate in the industrial sector. The link to the analysis:

I would love to know your opinion on the dilemma of a green future.