The Organic Product Play – Revolutionary Change in the FMCG
Is the world ready for a ‘100% Organic Vegan KitKat’? A revolutionary change indeed by one of the biggest FMCG player Nestle to introduce a healthier alternative to its iconic brand Kitkat.
In this pandemic struck world, everyone is unanimously moving towards sustainable and healthy products and realizing that healthier alternatives are not a trade-off, the FMCG industry has ventured deeper towards offering products not dosed with excessive salt or laced with excessive sugar or brimmed with chemicals, in order to avoid the ugly outcomes. Let’s deep dive into the present and the future of the organics in FMCG.